TD AmeritradeTMProduct design book
Art direction moving all of TD Ameritrade's digital platforms from separate efforts to a unified visual design system.Role
Art direction and design on the firm’s first “product design book” used for both internal discussion and audit as well as just a damn cool, coffee table book. Based on the idea that consistency is one of the most important principles of usability, this collection of designs represents TDA's visual roadmap for digital.
Art direction, design and management:
- Art direction to teams of external (vendor) and internal designers
- Asset management between digital and print
- Thorough analysis and audit of multi-platform design
